There is a belief in product development that simplicity and functionality is directly proportional to the amount of effort that’s put into developing the product. Or as Thomas Edison more succinctly put it, “Genius is one percent inspiration and ninety-nine percent perspiration.” And so it is here at Princeton Tec. The products you see come as a result of seemingly endless hours of research, design, testing, more research, further design, retesting, head scratching, redesigning, retesting...etcetera, etcetera, etcetera. And this process is not done by mystery technicians in a phantom offshore lab. Here, and only here, we chart the entire course of every product from the lightbulb going off, right through to the manufacturing stage. (Yes, we manufacture our products here too) We eat, sleep, dream and OK...obsess about our products’ performance, looks and durability. Yes, it’s a sweat - but it’s what we do and you have our name on it.